Our story begins in 2008 when yours truly, the founder, came to the realization that China was about to experience a boom in coffee and that we were ideally positioned to contribute to that boom due to our historical roots in roasting coffee in Austria.
We found that the quality of the Austrian roasting tradition was ideally suited to the local palate, due to the coffees not being overly bitter not too acidic but harmonious and approachable.
Our origins are humble in that we started testing the market within Shanghai's cottage industry such as the Jiashan market outings, standing next to Amelia's and Ambrosia Dairy come rain and shine. Since then our wholesale list has grown to over three hundred satisfied clients with over ten thousand cups consumed each and every single day.
Today we are a fully-licensed, full-service coffee provider and roast our coffees on a massive 120kg Probat roaster imported from Germany. Our coffees get selected from the world's best and are stored in a temperature-controlled warehouse in Shanghai for the day that the magic happens
Throughout it all our guiding priciples have never changed. These are:
We feel that our core purpose is to improve people's lives through great coffee.
That might sound high and mighty but coffee drinkers know that starting your day with a bad cup of coffee can set a terrible precedent for the whole day. A fragrant, sweet and freshly brewed cup of Java, however, can truly lighten up a dreary morning.
In 2014 we reached another milestone with the opening of our first café in Shanghai's Times Square on Huai Hai Lu 99.
What the future will hold no one knows but I hope that you join us in our exciting and delicious journey. Please get in touch if you have any questions or comments.
As most everyone in China will do, we'll be taking a break throughout the October holidays. All orders made from now through October 7th will be processed on October 8th when we return to work. Thank you.
One thing that's as sure as a rainy Shanghai spring is that our website experiences problems with PayPal from time to time. Since our last security update it is doing so again, failing to convert RMB to USD and trying to overcharge you.
If you would like to place an order and pay via PayPal please place the order, select COD (Cash On Delivery) and write in the Comments box that you would like to pay via PayPal. We will then manually send you a payment request within several hours (during working days).
We hope this problem will be resolved within several days.
Thank you for your understanding.
Our bestselling Guatemala Finca Don Antonio's price has been reduced from RMB 85 to RMB 79 per bag.
Due to popular demand you now have the option to purchase our V. Espresso and Caffè Primo blends in 1kg bags as well, of course with delicious savings. Save even more when you purchase 5kg of either coffee (over 20%), which makes this an ideal option for a small office or teacher's lounge, for example.
We'll fulfill all orders taken during that time on Wednesday, April 2nd. Thank you for your understanding.